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Effortless Robotics
A Research-Based Product Launch
Effortless Robotics Launches Science-Backed Plant Care Platform to Support Food Security in Somalia
Garowe, Somalia – Effortless Robotics is developing a science-backed solution to support kratky farming in regions facing climate stress and food insecurity. Their app guides users through plant care using chemistry and biology principles, offering a reliable method for growing with limited resources. To support adoption and attract funding, they needed a digital presence that clearly communicated the science, showcased the potential impact, and engaged stakeholders. MC Digital Strategy developed a custom website, early product visuals, and strategic messaging to translate complex research into a clear, credible platform for growth.
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Branding
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Website Development
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Grant Research
PROJECT UNDERSTANDING
Effortless Robotics had no digital presence and no system for sharing their work with funders, partners, or everyday users. They were building a science-backed app to help people care for kratky plants using principles from chemistry and biology but had no platform to explain the method or demonstrate its value.
They reached out to build everything from scratch. We developed a full digital strategy, including brand development, a custom website, and messaging designed to make their plant care system clear, credible, and accessible. The result is a digital foundation that supports growth, invites engagement, and builds trust in their research-driven approach.
Brand
Effortless Robotics needed a brand that felt smart but not technical. Something that could speak to researchers, funders, and everyday growers without losing clarity.
We built a visual system that was clean, science-forward, and easy to trust. The logo was kept simple — a strong wordmark paired with subtle iconography. We used a muted color palette and light type to reflect the project’s focus on care, not hype. Every visual decision was designed to support clarity, from the interface to the investor materials.
The tone? Confident, grounded, and focused on the solution. Just like the product.
Color Palette
For Effortless Robotics, we chose a cool tone, tech-forward palette that reflected the founder’s background in robotics, chemistry, and backend development. The colors were bold enough to hold their own in a 3D interface, while still feeling clean and future-facing.
Typography
We used Nunito Sans and Gill Sans Light to strike a balance between precision and ease. The fonts feel modern and technical, but still smooth enough to read comfortably across dashboards, investor decks, and product pages.
Custom Website
Effortless Robotics had no online home. We built one from the ground up — a custom 3D website designed to explain their plant care system clearly and professionally. The site was built using React, with interactive 3D models integrated from Sketchfab to help visitors visualize the kratky method and understand the science behind it.
We used custom code to create a clean, responsive experience that balances technical credibility with ease of use. The layout is structured for funders, partners, and everyday users alike.
Every section is designed to support clarity and build trust, with concise messaging and a modern, science-forward visual tone.
Dashboard
We built a custom-coded dashboard that tracks kratky plant performance in real time, using the same React-based framework as the main site.
The dashboard visualizes key metrics like growth stages, nutrient levels, and environmental conditions, helping funders and users see the science in action.
We used simple layouts and bold data displays to keep the information accessible, even for non-technical viewers. Interactive charts and real-time updates allow stakeholders to track impact over time and understand how the system works at a glance.
Grant Research
We researched and compiled over 100 grant opportunities across agricultural innovation, climate resilience, and STEM-focused initiatives. Each one was vetted for alignment with their mission, funding readiness, and geographic relevance.
Combined with the digital strategy and platform we built, this grant research laid the groundwork for future growth, turning big ideas into fundable next steps.
"Seeing the website and control panel live makes everything feel like we are already in production. We're excited to show this off!" — Founder, Effortless
See more of how our strategy comes to life.
Branding Visual Design Website Development
Branding Strategy Website Development
Case Study
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